Craigslist is my favorite site, No matter where in the world we are, Craigslist made buying and selling easy for every other consumer. The fact that most of postings on Craigslist are free makes advertising about as cheap as it can get. At its origin Craigslist was a non-profit service. This changed in 1999 when they made the switch to being for profit. Craigslist’s overhead is covered with the small fee it charges for employment postings made in eight U.S. cities. Also a fee is charged for some real estate in New York.
With upwards of 450 sites, the overwhelming bulk of people can, amazingly, post free of charge. Viewing it financially it makes a lot of sense to post ads on Craigslist. Even though it’s free to post ads on Craigslist, you need to be careful that you make postings wisely. While there may be no evident financial loss improper posting can be a concern. There’s no real profit potential if you misuse time and other resources.
Craig Newmark, the ‘Craig’ in Craigslist, had bids from advertisers to post banner ads on the site as far back as 1997. Even though this could have been profitable for him, Craig decided to keep the site noncommercial. Eventually Craigslist switched to being for profit, yet commercialization has been kept in check. This may be due to the following factors.
Although all of the 450+ sites have ‘craigslist’ in the address, each has its own distinct community. There isn’t the feel of a corporate dictator telling those who post what to do. Craigslist is firmly planted in everyday things. It is laid out in an uncluttered easy to use format. Allowing people from many backgrounds to discuss, share or meet.
There are a couple of reasons why Craigslist may be a better option. The two main reasons are the (usually) free posting and the large amount of traffic the Craigslist community gets. Again, when done right this will save time and money.
The other instance where Craigslist is likely not the best option for advertising is in a category saturated with ads from your competitors. The reason this is not ideal is that you will have to expend more time and resources to overcome your potential customer’s loyalty to a competitor. It may make more sense to purchase ads in a less saturated market.
Craigslist is an extensive community offering a variety of products and services as well as forums for likeminded individuals to discuss issues of importance to them and those who share opposing viewpoints to express their opinions as well. Craigslist also receives approximately four billion page views per month making it clear that there are many people who already realize the value of Craigslist. However, there are many who don’t quite understand Craigslist yet. This article will focus on answering three important questions related to Craigslist for those who do not fully understand what Craigslist is and how they can use it.
What Is Craigslist?
One of the most elementary questions many people have regarding Craigslist, is what is it? Craigslist is essentially akin to a combination of a newspaper’s classified section combined with the editorial page and a job seekers website all offered online for easy access. Craigslist is an online community which features an extensive classified section including sections for sales of a variety of products and services, sections for job advertisements and even a personals section. Additionally, Craigslist offers locations for individuals to post resumes and a discussion forum where a variety of subjects can be debated and information can be shared.
Sound confusing? It really isn’t. A quick visit to the Craigslist.org website will make it immediately clear how much useful this online community really is to people seeking all types of information, products and services. Not only does Craigslist offer such a wealth of information but it also conveniently divides this information into geographical regions making it simple to search for products and services offered in a specific area.
How Can Craigslist Help You?
Now that you understand what Craigslist is, you may still wonder how it can help you specifically. There is no one simple answer to this question. The benefits you can gain from Craigslist will depend on what you are looking for from this community. In this section we will discuss some of the relevant uses of Craigslist for those who are seeking to purchase products or services, find a job or meet friends or romantic partners and in the following section we will discuss how Craigslist can be beneficial to a business.
There is a section on Craigslist specifically for those who are looking to purchase or sell an item. Here those who have items for sale can post an advertisement in an appropriate category and receive responses from those who are interested in this item. Additionally, there is a section for individuals who are seeking a specific item to post an advertisement specifying the item they are looking for and the price they are willing to pay for this item.
Craigslist can also be an excellent place to find a job. Craigslist offers a section for job seekers to review job advertisements as well as a section for job seekers to post their resume. One of the major advantages to searching for a job on Craigslist is it offers a variety of flexible options such as telecommute positions and contract positions as well as full time and part time employment.
Craigslist can also help individuals meet platonic or romantic friends. There is a personals section on Craigslist where individuals can post advertisements or view advertisements in search of a friend or date. As with any online dating situation, care should be taken to ensure meetings with these potential friends or dates are safe. Arranging initial meetings in public locations or bringing a trusted friend along can help to make these meetings safer. However, Craigslist has closed the personals sections recently and there are some good that you can use to find a date these days.
How Can Craigslist Help Your Business?
Business owners can benefit from using Craigslist. As previously mentioned, Craigslist receives approximately four billion page views per month so advertising on Craigslist makes it easy to reach a large audience with minimal effort. Business owners can use Craigslist in a number of ways. The most obvious use is to post advertisements touting products and services offered. Another way business owners can use Craigslist is to check out competitors on Craigslist and learn more about how they are reaching potential customers.